You want to create highly relevant and engaging content for your followers as a brand. It must also be of high quality and stick to certain best practices.
Creating Twitter content with a call to action is a great way to do this. Whether you ask your audience to sign up for your newsletter or share a link to an important announcement, this powerful strategy can help you gain valuable engagement.
Make It Visual
Twitter is a text-centric social media platform so visuals can make or break your content. Tweets that include images get 3x more engagement than those that don’t.
In addition, using graphics and images to communicate can also make it easier for people to understand complex ideas. This is especially important for people who are not experts on the topic.
Visuals can also encourage readers to take action. This can be anything from signing up for your newsletter to buying a product or service.
Hashtags are a popular way for social media users to organize and drive higher engagement. They originated on Twitter but have since become integral to almost all social networks.
Use hashtags sparingly and only when you’re adding value to a post. They’re great for aggregating posts and images, boosting your discoverability and connecting you to a larger group of people.
Hashtags can also help you find content similar to what you’re posting, which can increase engagement. However, they’re also a way to get lost in unrelated content, so it’s essential to use them strategically.
Asking questions is a great way to build relationships with your followers and promote your brand. It also allows your audience to share their opinions about your products or services.
Instagram Stories has multiple interactive features for asking questions, including question emoji sliders and question boxes that allow users to fill in their answers. They work well for light-hearted jokes and product-related questions, too.
Researchers have found that asking questions is a powerful tool for building relationships and boosting engagement. It’s a good idea to ask many questions, but not too many.
Share Other People’s Content
Content curation is one of the most effective ways to get your content out there and engage with your target audience. When you find articles, conversations, and quotes that you think your audience will be interested in, share them.
When you do, credit the creator by linking to their original post. This requires a little detective work, but it will ensure you’re giving proper attribution legally.
The best way to do this is by building relationships with other business owners and users who share your target audience. They might also be willing to share your content with their followers in return. This will help boost your reach and increase engagement on Twitter.
Share Your Own
Twitter is great for sharing content, like branded photos or videos. These can get people interested in your brand and even drive them to other social media platforms to follow you.
When you do this, you can get people to engage with your tweets and retweet them. This is important because it tells you if your content is relevant to the audience that you’re trying to reach.
It would help if you also tried to share other people’s content with your followers, such as a link to another blog post or a video. This will make your content more relevant and help you get higher engagement.
Original research, whitepapers, and e-books may all be used to construct focused mini-campaigns. Create a brief campaign, for instance, where you publish several data points, motivational sayings, and perceptive soundbites from a presentation or infographic. Link to the long-form asset is included. In the process, you’ll provide your audience with useful information and increase traffic to your website.